GENERATION ME is the third full length album from the British hard rockers THE TREATMENT.
It demonstrates the growing power as well as the stimulating energy of this young band …
Generation Me is an album filled with class riffs and memorable choruses. It was produced by UK rock maestro Laurie Mansworth, mixed by Tony Newton (Iron Maiden) and mastered by Ade Emsley.
This is the first of their albums to feature Mitchel Emms on vocals and Tao Grey on guitar… The album also launches the band’s new partnership with their label Frontiers Music Srl.
We had an early listen:
‘Let it Begin‘ starts things off splendidly with the kind of inflamed agitation that will invade your fibres to provide you with nervous excitement from your head to tippy-toe.
The vocal is a bunch of strained and lucid strangulations … although eloquent and articulate in their brightness.
The riffs are tightly controlled and a solo bursts out like an electric shock … all sparks and crackling
‘The Devil‘ is a series of bangs and twangs… it’s like using your girlfriend’s recently discarded bra and panties to become a makeshift bow before arrowing her crudely with your weapon.
As with other tracks on this album, this has an incisive rhythm and reminds us of the sweet charm that we once enjoyed from the earliest songs by Def Leppard.
Title track Generation Me has a certain scurrying darkness that reminds us of Ritchie Blackmore’s Rainbow – with ever-growing ambitions and some empty moments that leave dark shadows.
The voice here is at its most accomplished and it steams along with ease.
This song takes The Treatment into a completely streamlined commercial direction
‘Better Think Again’ showcases some superb drummery from Dhani. This prowls like a low panther… Sneaking through the dark background.
Guitars stain the landscape, exuding into the ground like dragon blood. This is smoky and mysterious.
The album finishes with a rock ‘n’ roll finale: ‘Light the Sun‘ has all the vitality and sparkling pizzazzy excitement you might ever wish for.
There is nothing here that is really unique or truly original … so do not expect free invention, maverick spirit or jazz wanderlust…
But if you are looking for kapowza and dazzle … This is where to find it!